Quality | Experience | Results
Flatiron’s NYC based tech team is responsible for developing, maintaining and improving Flatiron’s suite of technology applications and sites. The tech team members are experts in reliable and secure lead generation system development, data collection systems, cross-platform mobile web apps and big data analytics. Our lead generation system is designed to integrate user friendly interface, high quality reporting, security and data integrity.
The Flatiron tech team has a comprehensive tool-box of resources to facilitate the delivery of trustworthy and valuable data from across our portfolio:
Lead Generation System
- Pre-ping
- Validation
- Verification
- Campaign Optimization
- A/B Testing
- Demographic/Geotargeting
- Heuristic Analysis
- High-quality reporting
Email List Providers
Pathfinder Lead Generation System Technology
Pathfinder is Flatiron’s proprietary lead generation system software, which validates each prospect while monitoring engagement, demographics and behavior. Through a series of evolving algorithms, Pathfinder identifies quality leads. These leads are matched with business’ targets, creating reliable distribution channels for our clients. More than just a email list providers, Flatiron gets into the nitty-gritty with our clients. As a result, we are able to generate thousands of leads per day for any advertiser in any industry.
Pathfinder Lead Generation System Technology
Pathfinder is Flatiron’s proprietary software operates to evaluate prospects’validity and behavior. Through a series of evolving algorithms, Pathfinder identifies quality leads which create reliable distribution channels for our clients. As a result we are able to generate thousands of leads per day for any advertiser in any industry.
Campaign Optimization & Oversight
It’s where customer service, experience and technology all come together. Customer acquisition happens in a dynamic environment. What works seamlessly today may need some adjustments tomorrow. What is solid today may have the exciting potential to be spectacular tomorrow, with just a little fine-tuning. Flatiron actively monitors and works with clients to optimize and ensure daily campaign success and improvement for all campaigns in our lead generation system. Every client’s sales/ops representatives coordinate with the Flatiron tech department to pinpoint potential improvements. Read the Washington Times case study to learn how optimization can give a campaign respectable gains!
What makes us different? We’re different than email list providers…
Building Business
Since 2005
An Extensive Network
of Publisher assets
Pathfinder
Proprietary Technology
+50 Million Leads
Generated for Clients Annually